Hall of Fame Village forms new partnerships with Jim Beam, Sugardale and Crescent Digital

CANTON − The Hall of Fame Village has new partnerships with Jim Beam and Crescent Digital and an expanded arrangement with Sugardale Foods.

Jim Beam and the Beam Suntory company will now be featured at the Village and establish the "Jim Beam Backyard Bar" at events later this year. That will involve a picnic-like atmosphere with backyard games and product sampling, according to a news release from the Village.

The Crescent Digital partnership will bring interactive social media elements and selfie stations to the Village campus.

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"Visitors will now be able to share their Hall of Fame Village experiences in creative and fun ways to share with the digital universe," according to the announcement.

The Canton-based Sugardale partnership with the Village now includes exclusive rights for its hot dogs and bacon to be served "in expanded offerings at all of its campus outlets." The deli meat producer also will showcase "new and enhanced" products at onsite events.

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The Hall of Fame Village is a 100-acre plus entertainment campus surrounding the Pro Football Hall of Fame and Tom Benson Hall of Fame Stadium. The Village includes a Ferris wheel ride and football-themed drop ride and zip line.

Other Village attractions include Don Shula's American Kitchen, The Brew Kettle and Topgolf Swing Suites, SMOOSH Cookies, Build-A-Bear Workshop and Starbucks.

A football-themed indoor water park is also under construction. A neighboring hotel is also planned.

This article originally appeared on The Repository: HOF Village partners with Jim Beam, Sugardale, Crescent Digital