Hard Rock Cafe’s ‘Pinktober’ breaks breast cancer fundraising record second year in a row

Jackie Cardentey
·1 min read

The Hard Rock Café raised over $1 million for breast cancer research this year with its 23rd annual PINKTOBER campaign.

>>> STREAM CHANNEL 9 EYEWITNESS NEWS LIVE <<<

Throughout October, Hard Rock hosts fundraising efforts, including limited-edition menu items, specially designed merchandise, a song writing contest and more.

All of the proceeds from the month then get donated to local breast cancer charities.

This PINKTOBER, Hard Rock Café also teamed up with world-renowned French chef and breast cancer survivor, Dominique Crenn, to create a limited-time menu item.

Read: Orlando Fire investigate blaze at downtown house under renovation

This is the second year in a row Hard Rock surpassed its own record, making this the largest single amount Hard Rock has raised since PINKTOBER’s start in 2000.

Click here to download the free WFTV news and weather apps, click here to download the WFTV Now app for your smart TV and click here to stream Channel 9 Eyewitness News live.