Harley-Davidson opening first factory shop, relaunches Bike Night Thursday at museum campus

Corrinne Hess, Milwaukee Journal Sentinel
·2 min read

Motorcycle enthusiasts have three times more space to shop at Harley-Davidson's first and only factory store.

The former Shop space will move across the street to the former Garage, allowing The Shop to triple its current size and give tourists and Harley-Davidson lovers even more options with more than 150 new products.

The former Shop will become Harley-Davidson’s first-and-only Factory Shop to offer genuine HarleyDavidson merchandise – including helmets, gloves, jackets and more – in limited quantities and sizes.

The two locations will encompass more than 13,000 square feet of Harley-Davidson retail space.

The new 10,000-square-foot Harley-Davidson Shop opens June 9 at the Harley Davidson Museum.
The new 10,000-square-foot Harley-Davidson Shop opens June 9 at the Harley Davidson Museum.

Bike Night also has returned, which runs from 5 to 9 p.m. every Thursday through the summer. On Thursday, Milwaukee's all-female country Americana band The Whiskey Belles will perform. 

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The Harley Davidson Museum has several other events planned this summer including:

The inaugural Chix on 66 ride, Saturday, June 11: A two-week women's motorcycle journey across Route 66. Harley-Davidson will be hosting the 40 Chix on 66 riders as special guests at the Harley-Davidson Museum to kick off the event at 10 a.m.. The Chix on 66 ride will proceed to Chicago where they will set forth, following the “Mother Road,” to Santa Monica, California.

Wild Ones Vintage Motorcycle Rally, June 25: After a two-year hiatus, the vintage 1940s-style motorcycle rally returns with a vintage bike show, authentic motorcycle field games, boonie bike races, poker run launch and a new addition with the Badger Boneyard Swap Meet. All the proceeds benefit Make-A-Wish Foundation of Wisconsin.

For more information visit the Harley-Davidson Museum.

Corrinne Hess can be reached at chess@gannett.com. Follow her @corrihess

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This article originally appeared on Milwaukee Journal Sentinel: Harley-Davidson expands gift shop, relaunches Thursday Bike Night