Say hello to Hat Club's Super Mart, the grocery store-style Phoenix pop-up for Super Bowl 2023

Raphael Romero Ruiz, Arizona Republic
·2 min read
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Hat Club, a leading headwear brand founded in Phoenix, is bringing its unique flair to the Super Bowl weekend in Phoenix with its latest activation.

The Hat Club Super Mart is a transformed unused retail space, stocked with hats, snacks and limited merch, just in time for the big game. The pop-up will be held uptown off Seventh Street and Minnezona Avenue.

From Thursday through Saturday, customers will shop for exclusive hats and other goodies, just like they would for groceries. Each day, the pop-up will feature a fresh array of gear, including special brand collabs with Campbell’s Chunky Soup, DeAndre Hopkins of the Phoenix Cardinals and JAE Tips Collaboration.

“When we envisioned our involvement at the Super Bowl, all we could think of was a giant cereal bowl and what could go inside it," said Andrew Stachel, head of creative at Hat Club. "Cereal, Ice Cream, Soup - all of which have been transformed into headwear collections available at our Super Mart.”

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Sports and headwear fans will have a unique opportunity to get their hands on exclusive releases. Events this week include:

  • Thursday: JAE Tips Collaboration Cereal Milk drop and an appearance by Marshawn Lynch, former Seattle Seahawks running back.

  • Friday: Campbell's Chunky Soup collaboration will be unveiled, with a special appearance by New York Giants Linebacker Kayvon Thibodeaux.

  • Saturday: DeAndre Hopkins collaboration will be available, as well as an Ish Wainright of the PHX Suns Collaboration (The Towns).

Hat Club's pop up event in midtown Phoenix converted a creative work space into a grocery store where fitted hat aficionados can walk in and purchase their favorite pieces from their latest drop.
Hat Club's pop up event in midtown Phoenix converted a creative work space into a grocery store where fitted hat aficionados can walk in and purchase their favorite pieces from their latest drop.

Hat Club said they are eager to bring the headwear, sports and Arizona community together during the Super Bowl.

Hat Club in Phoenix

Details: 4522 N. Seventh St., Phoenix. hatclub.com.

Hat Club's pop up event in midtown Phoenix converted a creative work space into a grocery store where fitted hat aficionados can walk in and purchase their favorite pieces from their latest drop.
Hat Club's pop up event in midtown Phoenix converted a creative work space into a grocery store where fitted hat aficionados can walk in and purchase their favorite pieces from their latest drop.

Raphael Romero Ruiz, engagement reporter, wrote this newsletter. Reach him at rromeroruiz@gannett.com or on Twitter at @raphaeldelag.

This article originally appeared on Arizona Republic: Hat Club hosting pop-ups across Phoenix for Super Bowl weekend