Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on ad inventory optimization and its business benefits.
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Quantzig's ad inventory forecasting solutions can help media companies analyze media consumption patterns, device preferences, and market trends to identify the optimal slots and prices for ad spaces. (Graphic: Business Wire)
With technologies evolving at a breakneck speed media companies are witnessing a three-fold increase in online media consumption opening new doors for advertisers to reach their target audiences through personalized messages that resonate with their needs. Similar factors have also contributed to the drastic shift in business processes and the growing popularity of ad inventory among media companies.
Quantzig has helped leading media companies tackle the most pressing challenges around ad inventory management. Request a FREE proposal to learn how we can help you grow sales by unlocking the true potential of ad inventory forecasting.
To analyze the current scenario and challenges facing media companies, our sales analytics experts conducted a detailed analysis centered around investigating the role of ad inventory forecasting, key challenges faced by ad sellers, media companies’ overall maturity in adopting new technology, and their plans for the future. As part of this effort, we interviewed C-level executives and stakeholders of leading US media companies to better understand their challenges. Our analysis revealed that despite increasing their focus on the adoption of new technologies, effective ad inventory forecasting and optimization remain an uphill task for the following reasons:
1. Proliferation of consumer touchpoints
2. Increasing demand for personalization of ads
3. Rising advertising and marketing costs
Case in Point: Leading Italian media services provider partnered with Quantzig to reinforce its leadership position in advertising, leveraging the power of ad inventory forecasting
As the first step of its digital transformation journey, a leading media services provider was looking to leverage ad inventory forecasting solutions wanted to better monetize its ad inventory. The client knew that Quantzig’s deep experience in transforming businesses through digital disruption would help speed it to its goals. This is when they approached us looking to leverage our ad inventory forecasting solutions to achieve their revenue goals. To help the client achieve their goals, Quantzig’s developed and implemented an ad inventory forecasting model that helped them increase the sell-through rate by attracting more advertisers. Request a demo to gain a real-time view of our advanced data analytics platforms.
Notably, Quantzig’s ad inventory forecasting solutions can help tackle the biggest challenge facing media companies- improving profits while ensuring better returns on the advertising investments made by the clients.
The accuracy of ad inventory forecasts has a significant influence on a seller’s ability to optimize sales and revenue. Learn more by getting in touch with an expert.
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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