Henkel agrees to buy Vidal Sassoon brand in China from P&G

DPA
·1 min read
A logo of Henkel AG, taken on the site in Duesseldorf. German consumer goods firm Henkel reported it plans to acquire the Vidal Sassoon hair-care brand in China from US consumer goods giant Procter & Gamble. Jan-Philipp Strobel/dpa
A logo of Henkel AG, taken on the site in Duesseldorf. German consumer goods firm Henkel reported it plans to acquire the Vidal Sassoon hair-care brand in China from US consumer goods giant Procter & Gamble. Jan-Philipp Strobel/dpa
  • Oops!
    Something went wrong.
    Please try again later.

German consumer goods firm Henkel reported it plans to acquire the Vidal Sassoon hair-care brand in China from US consumer goods giant Procter & Gamble.

Vidal Sassoon's portfolio focuses on the premium hair care segment with shampoos and conditioners. It also offers products around styling and treatments.

"With this acquisition, we are able to offer a complete portfolio of hair innovations to consumers in China - across Schwarzkopf, Schwarzkopf Professional, Shiseido Professional, as well as Vidal Sassoon," said Wolfgang König, executive vice president of Henkel Consumer Brands.