HenkinSchultz in Sioux Falls named advertising agency for 'Bat Out of Hell — The Musical'

Symmone Gauer, Sioux Falls Argus Leader
·1 min read
HenkinSchultz was named the advertising agency for "Bat Out of Hell--The Musical," which is debuting in Las Vegas this fall and returning to London's West End in 2023.
HenkinSchultz was named the advertising agency for "Bat Out of Hell--The Musical," which is debuting in Las Vegas this fall and returning to London's West End in 2023.
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HenkinSchultz, a Sioux Falls-based advertising firm on 69th and Western, is the marketing agency for "Bat Out of Hell — The Musical," as it debuts at the Paris Las Vegas Hotel & Casino this fall and returns to London's West End next year.

HenkinSchultz will be responsible for messaging, adverting, media and design marketing for the show, according to a press release from the agency. They will also be lighting up their building "hellish red" and using "Bat Out of Hell" window signage to commemorate the announcement.

HenkinSchultz has put up decals on its windows in southern Sioux Falls to commemorate their work with the Bat Out of Hell musical.
HenkinSchultz has put up decals on its windows in southern Sioux Falls to commemorate their work with the Bat Out of Hell musical.

"Bat Out of Hell — The Musical" is a rocky-horror, Romeo-and-Juliet style show based on the songs by composer Jim Steinman and American rock singer Meat Loaf, who died in January of this year. The musical follows the character Strat, the young leader of rebellious gang "The Lost," as he falls in love with Raven, the daughter of Obsidian's tyrannical ruler.

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The 1977 album "Bat Out of Hell" by Meat Loaf and Steinman is one of the best-selling alums in history, having sold over 50 million copies worldwide.

Ticket prices and performance times for the musical at London's West End and the Paris Las Vegas Hotel & Casino will be announced online at a later date.

This article originally appeared on Sioux Falls Argus Leader: 'Bat Out of Hell — The Musical': Sioux Falls firm named ad agency