Here's what all the new colors for the iPhone 11 and iPhone 11 Pro look like in person (AAPL)
Business Insider/Lisa Eadicicco
Apple's iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max come in new colors ranging from purple to green to yellow for the iPhone 11 and midnight green for the iPhone 11 Pro.
Apple has released phones in colors like yellow and green in the past, but this year's lineup has a softer, more pastel-like tone.
Apple just unveiled its latest trio of smartphones — the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max— and each phone comes in brand-new color options.
The $700 iPhone 11 comes in six colors: black, white, purple, green, yellow, and Product Red, while the $1,000 iPhone 11 Pro and $1,100 iPhone 11 Pro Max come in space gray, silver, gold, and the new midnight green.
While Apple has released iPhones in colors like yellow and green before, this year's shades are decidedly different. The iPhone 11's colors have a more pastel-like aesthetic to them compared to last year's brightly-colored iPhone XR, and the midnight green color for the iPhone 11 Pro and Pro Max is competely new. The iPhone 11 Pro also comes in the more familiar colors of space gray, gold, and silver.
The midnight green color seems to be especially popular, as the iPhone 11 Pro in that color was already backordered by two to three weeks at Verizon, Sprint, and T-Mobile when preorders launched on Friday, according to Macworld.
Read more: Apple's iPhone 11 Pro launch is proof that the smartphone industry is going through a massive change
Of course, the new colors don't come as a complete surprise, considering many of them leaked months before Apple's iPhone event through the blog Macotakara and Bloomberg's Mark Gurman.
Other than these fresh color options, the iPhone 11 Pro comes with a new textured matte back that looks and feels much different than the glossy exterior found on its predecessor.
Here's a better glimpse at what those colors look like in person.
Here's the iPhone 11 Pro in midnight green ...
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... and silver.
Business Insider/Lisa Eadicicco
Like last year, the iPhone 11 Pro also comes in gold ...
Business Insider/Lisa Eadicicco
... and space gray.
Tony Avelar/AP
Here's the iPhone 11 in white ...
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... and in black.
Lisa Eadicicco/Business Insider
Like last year's iPhone XR, the iPhone 11 also comes in Product Red ...
Lisa Eadicicco/Business Insider
... and yellow, although this year's version is more pastel than last year's.
Lisa Eadicicco/Business Insider
The iPhone 11 also comes in two new colors: green ...
Business Insider/Lisa Eadicicco
... and purple.
Lisa Eadicicco/Business Insider
