Here's what Kid Cudi says about Joe Burrow in NBC's 'Sunday Night Football' hype video

The video fans saw just moments before the start of the Cincinnati Bengals' Sunday night AFC North battle with the Ravens in Baltimore spotlighted the showdown between quarterbacks Joe Burrow and Lamar Jackson, and was voiced by Burrow's good friend, rapper Kid Cudi.

"Style. It's how you tell the world who you are, and what you're about. It's what makes you … you," Kid Cudi's narration begins in the video. "My guy - Joe Cool. It's all about that quiet confidence. Led his cats to the big game last year. Now they're working their way back into form."

"It's Joe Cool and L.J. on 'Sunday Night Football'" is how Cudi's narration concludes.

During "Football Night in America," NBC aired some of Burrow's conversation with Chris Simms.

"(I listened to) Kid Cudi, growing up. That was my guy," Burrow told Simms. "We hung out after the Super Bowl - we're good friends now. So that's been awesome. Tame Impala - been listening to a ton of Tame. It's very good. Future, Gunna, Young Thug. I'm a hip-hop guy for sure."

Mike Tirico's play-by-play call - alongside former Cincinnati Bengals great Cris Collinsworth - is his 12th of a Bengals game in the past 17 NFL seasons.

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This article originally appeared on Cincinnati Enquirer: Kid Cudi narrates Bengals-Ravens video about Joe Burrow, Lamar Jackson