Hershey teases Reese’s Super Bowl ad with Will Arnett

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(WHTM) – Last month the Hershey Company teased a new Reese’s Super Bowl commercial, their first since 2020. Today they announced new details about what fans should expect on Sunday.

Hershey says actor Will Arnett will narrate the 30-second ad for Reese’s Carmel Big Cup during the “Big Game” where friends will take “an emotional rollercoaster” with changes to the Reese’s Peanut Butter Cup.

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Reese’s Caramel Big Cups are the biggest thing to hit the candy aisle since chocolate and peanut butter, so the launch deserved nothing less than a spot during the biggest moment in sports and snacking,” said Ryan Riess, Vice President, Creative & Brand Strategy, The Hershey Company. “We’re returning to the Big Game this year to show the world exactly how passionate our fans are for Reese’s.

Leading up to kickoff on Sunday, Reese’s and DoorDash will deliver Reese’s Caramel Big Cups in select cities. The offer is open from February 5-11 with limited quantities through DashMart stores.

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