High Point Market extends outdoors

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The High Point Enterprise, N.C.
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Apr. 14—HIGH POINT — The High Point Market Authority's newest program will focus on outdoor furnishings as it debuts in June during the spring 2021 Market.

Four design teams are developing stylized outdoor vignettes to be installed in an outdoor covered area and available to Market guests each day of the June 5-9 Market.

Called Design Oasis, it will be at Center Stage, the outdoor area between the Transportation Terminal and Showplace, where Stars Under the Stars concerts and Eats & Beats previously took place. Food trucks will be available daily from 11 a.m. — 3 p.m., with the outdoor seating available for use throughout the day.

Each curated space will reflect themes such as a desert oasis or an Italian garden. Featured designers include Patti Allen and Stephanie James of Allen & James Interior Design, Stacy Garcia of Stacy Garcia Inc., Cheryl Luckett of Dwell by Cheryl Interiors, and Katie Wozniak of Katherine Elizabeth Designs.

"Spending more time at home has increased the need to expand our living spaces beyond the four interior walls," Luckett said.

Allen & James agreed they have received more requests for design assistance to make the outdoor room an extension of their clients' homes and personalities.

Tom Conley, president and CEO of the High Point Market Authority, said he expects Design Oasis to enhance the guest experience by providing an outdoor seating area, food trucks for lunch, and a connection point for attendees.

"The popularity of the outdoor room has increased exponentially throughout the duration of this pandemic, which is a positive trend for our exhibitors and buyers alike," he said.

A 2021 trend report recently released by the International Casual Furnishings Association confirms strong consumer interest in outdoor furnishings, said Jackie Hirschhaut, vice president of the American Home Furnishings Alliance and executive director of its outdoor division, the ICFA. The survey found 90% of Americans agree their outdoor living space is more valuable than ever, with 78% doing outside upgrades during the COVID-19 pandemic.