HOLLAND — Hudsonville Ice Cream has a new CEO, the company announced Wednesday, Jan. 4.

Tina Floyd will start her new role as CEO of the popular ice cream company on Feb. 13, replacing co-owner Denny Ellens, who will remain a member of the company’s board of directors.

“I am thrilled to be joining the Hudsonville team as it enters another year of tremendous growth,” Floyd wrote in a news release. “This is a family-owned organization that values its people, the community it calls home, and the proprietary process they have developed that produces some of the best-tasting ice cream on the market. I look forward to working collaboratively with this exceptional team to build towards an even brighter future.”

Floyd spent three decades at the J.M. Smucker Co. in Ohio, where she most recently served as the company’s senior vice president and general manager of consumer foods.

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“The addition of Tina represents a true moment of growth for our Hudsonville team,” Ellens wrote in the release. “We have seen considerable expansion during the past three years in terms of capability, staff and sales, and we have grown to become a beloved ice cream brand regionally.

"Tina’s addition adds big-league brand experience and cache, yet she understands the family culture that has been so crucial to our success to-date. She represents everything we are about, and I have no doubt that the qualities that have contributed to her personal successes over the past 30 years will translate incredibly well here at Hudsonville.”

This article originally appeared on The Holland Sentinel: Hudsonville Ice Cream names new CEO, replacing Denny Ellens