If you never know what to get during Black Friday, I understand. I used to be the same way before I knew where to look for the "good deals," or whatever that even meant. This year marks my third Amazon Black Friday rodeo as a shopping writer, so I can confidently say the best discounts are always on the little luxuries, AKA the everyday essentials with a little "oomph." For example, you'll always find a pack of Calvin Klein undies, a fancy hair product, and stylish joggers in my cart — it's the deals on things that you'll actually use and bring you joy that'll get you the best bang for your buck.
Below, shop the 10 Amazon Black Friday deals I actually think are worth buying, including a nail-strengthening OPI nail polish, a Nespresso machine that will change the way you drink coffee, and a special, Oprah-approved bonus pick that should be on everyone's holiday shopping list:
Redken Volume Injection Shampoo, $12 (Originally $23)
La Roche-Posay Nutritic Lip Balm, $14 (Originally $16)
Calvin Klein Cotton Stretch Bikini Panty, 5 Pack, from $19 (Originally $49)
Amazon Essentials Relaxed Fit Fleece Jogger Sweatpant, from $16 (Originally $22)
OPI Nail Envy, Tinted Nail Strengthener, Bubble Bath, $15 (Originally $19)
Pureology Color Fanatic Leave-in Hair Treatment, $20 (Originally $29)
The Drop Catalina Sweater Bralette, $21 (Originally $30)
Yankee Candle Large Jar Candle, Aromatic Orange & Evergreen, $24 (Originally $29)
Beats Studio Buds, $100 (Originally $150)
Nespresso Vertuo Next Espresso Machine by Breville, $128 (Originally $160)
BONUS PICK: Lollia Imagine Bubble Bath, $55 (Originally $68)
Calvin Klein Cotton Stretch Bikini Panty
I almost feel like it's a crime not to buy Calvin Klein undies and bralettes when they're on sale. They're a flattering and high quality basic that everyone should own, in my opinion. You can snag its most popular bikini pack today for as low as $19, so I'm adding another set to my collection while they're up to 60 percent off. (The classic cotton bralette is on sale, too, and even though I already have one, I may just go for my second.)
Shop now: from $19 (Originally $49); amazon.com
OPI Nail Envy, Tinted Nail Strengthener
I personally love nail polish deals because I never really see discounted bottles, especially from classic brands like OPI. That's why I'm adding not one but two bottles of this tinted nail strengthener to my cart — one for me, and one for my mom, who has been struggling with brittle nails recently. It has an impressive 24,900 five-star ratings from shoppers who call it a "miracle" for weak and splitting nails, with one customer going as far as saying it's the "only product in 35 years" to make "any difference" for their nails.
The brand has tons its popular shades on sale right now, too, so take advantage while you can.
Shop now: $15 (Originally $19); amazon.com
Redken Volume Injection Shampoo
I've used Redken's shampoos for over a decade. I genuinely believe it's one of the best haircare brands out there, and its products rarely go on sale, which is why this volume-boosting shampoo is definitely a major steal at 50 percent off. It's targeted for anyone that has fine, limp hair, and the brand promises a "weightless volume" that'll leave strands "shiny and full." For just $12, I'm more than willing to try it out.
Shop now: $12 (Originally $23); amazon.com
The Drop Catalina Sweater Bralette
A sweater bralette/tank top has been at the top of my wishlist this season. They've definitely become super trendy recently, and this one from The Drop seems like it's really cozy and cute. It comes in three basic colors that work with everything — black, heather gray, and nude — and is available in sizes XXS to 3XL. Shoppers say they're "very impressed" by the quality, fit, and feel. The matching ribbed pants that make it a set are also on sale, so they're definitely going in my cart, too.
Shop now: $21 (Originally $30); amazon.com
La Roche-Posay Nutritic Lip Balm
The hunt for a good winter lip balm never ends, so here we are giving La Roche-Posay's Nutritic Lip Balm a try. I'm a big fan of the brand's Toleriane Double Face Repair moisturizer, so I have a good feeling about the moisturizing abilities of this balm. Made with ceramides and shea butter, shoppers claim that it's the "best" they've used, and that it's completely gotten rid of "flakes," "dead skin," the "cracks" that can appear in the corners of the mouth, and even eczema flare-ups.
Shop now: $14 (Originally $16); amazon.com
Beats Studio Buds
The attractive Beats Studio Buds are on sale, which means you can add a pair of high quality, comfortable, and good looking earbuds for just $100 to your cart. Over 5,670 customers have left them a five-star rating, and reviews consistently state that they're "way better than AirPods," especially if you want something that fits more snugly in your ear. There are tons of headphones and earbuds discounted for Black Friday, but you'll probably get the best bang for your buck with these.
Shop now: $100 (Originally $150); amazon.com
Pureology Color Fanatic Leave-in Hair Treatment
As someone with oily hair, I skip actual conditioner and opt for leave-in treatments, and this one from Pureology is *chef's kiss*. I fell in love with it after my hair stylist used it on me and I could not get over how good it smelled. The leave-in conditioner has so many benefits — it detangles, moisturizes, adds shine, smooths frizz, and is a heat protectant, too. I find that it's lightweight enough that I can use it on both my ends and roots and won't get greasy strands.
Shop now: $20 (Originally $29); amazon.com
Amazon Essentials Relaxed Fit Fleece Jogger Sweatpant
Courtesy Amazon Essentials Relaxed Fit Fleece Jogger Sweatpant
A good pair of fleece sweats are a cold weather essential, and over 12,300 shoppers recommend this pair from Amazon Essentials. Made from 60 percent cotton, they come in tons of colors, and customers consistently say that they're warm and comfortable. One person loved them so much they ordered six pairs — and now that they're just $15, you can do the same.
Shop now: from $15 (Originally $22); amazon.com
Yankee Candle Large Jar Candle
Similar to my feelings about splurging on Calvin Klein when it's on sale, I'd say the same goes for Yankee Candle deals. They last forever, come in so many scents that it's inevitable you'll find one you love, and also just make a great gift. I'm eyeing the Aromatic Orange and Evergreen option for the holidays (doesn't that just sound delightful?), but so many classic scents are on sale, including a large jar Balsam and Cedar for just $14, Fresh Cut Roses (a personal fave), Macintosh, and Clean Cotton.
Shop now: $24 (Originally $29); amazon.com
Nespresso Vertuo Espresso Machine
If you love coffee, you need a Nespresso Vertuo machine in your life — no ifs, ands, or buts about it. I've owned mine for over a year now, and can't express how happy its frothy coffee makes me every time I have it (which is every single day). On top of the yummy coffee, it's also so nice to look at and will definitely add some flair to your counter space. You can snag the beautiful cherry red option for just $128 right now, which is honestly a total steal.
Shop now: $128 (Originally $160); amazon.com
Lollia Imagine Bubble Bath
This stunning bubble bath is my Black Friday bonus purchase; I just bought it as a gift for my mom for Christmas, but I fell in love with it so much that I'm buying myself a bottle. Not only did it land on Oprah's Favorite things list this year, but it's one of my top Amazon holiday gift picks, too. The ceramic bottle is massive and even more gorgeous in person, and the bubble bath scent is a delicate and fresh swirl of coconut and florals. Buy it while it's still on sale, because it's bound to sell out soon.
Shop now: $55 (Originally $68); amazon.com