I'm a Fashion Director, and These Are the Asian Designers I Love to Support

·4 min read

It is of utmost importance now and always to support Asian American and Pacific Islander communities. With the rise in hate crimes against AAPI communities during the pandemic, we must continue to join together and stand against anti-Asian violence. We highlighted just a few resources to know here and also recommend organizations such as the Stop AAPI Hate organization, where you can report hate incidents you witness. Another way to show support is to shop Asian designers. In honor of AAPI Heritage Month, we wanted to highlight a few Asian fashion designers. We actually spoke with Shopbop’s fashion director, Caroline Maguire, to learn about just a few brands she personally supports. Given that it’s her role to lead fashion direction for the retailer, she has also developed strong relationships with some of the inspiring designers in question.

“Over this past year, it hasn’t just been the hate crimes affecting our AAPI communities but also the huge loss and suffering that Asian-owned businesses are dealing with as a result of the pandemic,” Maguire said. “With everything our communities are facing, it is an especially important time to support Asian-owned brands—we have to recognize that we’re all human and need to show our support and stand up for each other.”

Keep scrolling to check out a sampling of brands Maguire loves. If you keep scrolling, there are also more AAPI brands to support and check out.

Sandy Liang

"As a fellow native New Yorker, I am a huge fan of Sandy. Not only are we friends, but she is über-talented, and I love how she likes to think outside the box! I love that she takes classic styles and kicks them up a notch with unique design details—you can see this especially in her fleeces, gingham dresses, and tulle ball gown skirts." — Maguire

Sandy Liang Laurie Top ($225)

Sandy Liang Bunny Skirt ($395)

Sandy Liang Quilt Fleece Jacket ($675)

3.1 Phillip Lim

"I admire what Philip has achieved on behalf of the AAPI communities this past year. Not only has he created the @nytougherthanever campaign, which aims to help underserved communities of New York, but he also has set up so many GoFundMe pages for the victims of recent Asian hate crimes. Phillip has done an incredible job of making communities both near and far aware of the ongoing attacks while simultaneously showing them what justice looks like and what humanity is capable of." — Maguire

3.1 Phillip Lim Knotted Sleeve Mid Length Dress ($550)

3.1 Phillip Lim Cotton Poplin Button Down Shirt ($350)

3.1 Phillip Lim Alix Mini Card Case on Chain ($350)


"Laura Kim: Laura, oh sweet Laura! Such a talented designer with awesome creative inspiration. She and Fernando Garcia created Monse with a focus on distinguished design details that are equal parts statement yet wearable. I love everything they create! Laura is so personable and is such a talented chef as well!" — Maguire

Monse Stripe Jersey Scoop Back Tee ($690)

Monse Pluto Cropped Hoodie ($550)

Monse Sliced Ribbed Knit Skirt ($890)


"Han Chong: I’ve known Han for quite some time now. It has been amazing to see him evolve so much within such a short amount of time. It all started with the infamous lace dress, and since then, he has expanded into such a distinctive method of layering lace, netting, and sheer panels to create the most beautiful feminine-luxe pieces." — Maguire

Self-Portrait Azalea Midi Dress ($400)

Self-Portrait Textured Leaf Top ($255)

Self-Portrait Knitted Stirrup Joggers ($335)


"Chris Leba: I have been obsessed with R13 since day one! Chris constantly pushes the envelope through his design evolution and willingness to test new trends. Each and every season, I am completely WOWED at the amazing things he continues to do with denim. I can’t wait to see what resort 2022 brings us." — Maguire

R13 Drop Neck Oxford Shirt ($345)

R13 Lace Dress ($695)

R13 Boyfriend Jeans ($425)

Now, shop more items:

JW Pei Gabbi Bag ($79)

It bag. It color.

YanYan Waistcoat ($250)

Incredibly chic with the pineapple button closures.

Peter Do Yuzu Squid Dress ($990)

There are so many things right here—from the hue to the maxi length.

Wwake Cloudburst Earrings ($458)

The opal-and-pearl pairing is quite breathtaking.

Paper Project All Day Clean Sweatshort ($58)

Paper yarn is incorporated here, which is ideal for its natural anti-odor, moisture-wicking, and antibacterial qualities.

Ming Yu Wang Shell Ring ($175)

This could easily become one of your new wear-every-day rings.

Low Classic Cotton-Blend Twill Blazer ($390)

The longline cut here gets an A+.

Svnr Earring ($120)

A special earring that you'll just cherish.

Marge Sherwood Mini Bag ($315)

The architectural design makes this mini bag stand out.

Next, shop more Asian-owned brands.

This article originally appeared on Who What Wear

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