Immersive Van Gogh exhibit thrives in Chicago

The Immersive Van Gogh exhibit in Chicago is quickly becoming the city's main attraction. The exhibit has been a hit everywhere it has traveled, even amid the pandemic. Adriana Diaz has more.

Video Transcript

[MUSIC PLAYING]

ADRIANA DIAZ: Finally tonight, Vincent Van Gogh is having a moment. The Dutch artist, who only sold one known painting in his lifetime and considered himself a failure, is drawing big paying crowds, even in a pandemic. Enter this historic building in Chicago, and travel through time into another world. "Immersive Van Gogh" bathes the space, and the spectators, in Vincent van Gogh's art.

COREY ROSS: It's a new way of experiencing art. It's part exhibit. It's part film.

ADRIANA DIAZ: Toronto-based Corey Ross is one of the show's producers. Italian digital artist Massimiliano Siccardi created it.

COREY ROSS: He makes an animated film that happens all around you. And physically, you're on the move, moving through the art itself.

- This is incredible.

ADRIANA DIAZ: Siccardi's exhibit in France appeared in the Netflix hit show "Emily in Paris," creating buzz before "Immersive van Gogh" opened in Toronto, and then in the US in February. Why did you choose Chicago for your US debut?

COREY ROSS: What works in Toronto seems to work really nicely in Chicago. I don't know if you'll take this as the compliment that I mean it to be but Chicago, to me, is the most Canadian of American cities. You have an audience that loves to come out for art and theater and is involved.

[TRAFFIC]

ADRIANA DIAZ: Opening mid-pandemic meant a drive-through option in Toronto, temperature checks, masks, and social distancing circles, and an unexpected boost in sales.

COREY ROSS: I think people are coming to the show for a release. And you just like, it's-- foof-- you can relax and get out, finally.

- It was very emotional. It almost brought a tear to your eye, just being thankful that we're out and about and able to do this.

- If they did this with multiple artists and everything, they would love it.

ADRIANA DIAZ: Did you take any photos for Instagram?

- Yeah. [CHUCKLING]

ADRIANA DIAZ: Mom, did you?

- No.

ADRIANA DIAZ: Instagram-worthy scenes are part of a wave of experiential art, including other competing van Gogh shows, and even yoga here in Chicago, drawing younger generations to classic art. What would you like the public to walk away with?

COREY ROSS: Your eyes will be open to a whole new type of a way of experiencing art. But I think the most important thing is let's rip that Band-Aid off and get back into theater, and get back into art galleries, and get back into shows, get back into concerts. And this is a great way to start.