This year the New York City Pride March marks 50 years since the Stonewall Riot, and the parade is bigger and more colorful than ever. As the march makes its way to Greenwich Village, one street sign in particular is popping up on social media as a symbol of 2019's much-needed focus on inclusion in the queer community.
It's pure coincidence that Gay Street intersects with Christopher Street right near the Stonewall Inn — the "Gay" of Gay Street is a family name — but its location on the parade route makes it prime real estate for a statement on what pride means in 2019. Take a look:
— ken ┬┴┬┴┤(･_├┬┴┬┴ (@kensadahiro) June 29, 2019
The sign was one of many changes made around the city to celebrate Pride Month.
— Craig Anderson (@canderson1989) June 30, 2019
The temporary changes to the Gay Street sign were part of an "Acceptance Matters" campaign by MasterCard, which raises questions about the place of corporations in New York's Pride Month celebrations. This particular installation seems to be popular on social media, however, for its reminder that every element of the LGBTQIA+ community deserves to feel proud of their identity.