Indiana County business surviving inflation with policy of honesty

A business in Indiana County is surviving inflation by simply focusing on being honest with its customers.

Zach Morrow, co-owner of Noble Stein Brewery, has had to raise prices because of circumstances created by inflation. Customers are not being driven away by the rising prices though, due to the business’ philosophy.

“The philosophy we follow is just transparency. During all of this, it’s a good thing the people have been aware of inflation and rising crisis, so we’ve been open and honest,” said Morrow.

Price raises have been inevitable, with grain increasing by 20% over the last 18 months.

“It’s been pretty significant and it hasn’t been in one hike, it’s been multiple changes over time, so maintaining a barometer around that has been difficult too. It’s a dynamic situation,” said Morrow.

The company says loyal customers have kept showing up and the brewery will be celebrating six years in the business this weekend.

Download the FREE WPXI News app for breaking news alerts.

Follow Channel 11 News on Facebook and Twitter. | Watch WPXI NOW

TRENDING NOW:

UPMC doctor charged with DUI, killing another doctor in July crash Monroeville volunteer firefighter dies after complications from surgery Some Shadyside residents having tires deflated, messages left behind VIDEO: Crews return to Beaver County house for possible second fire DOWNLOAD the Channel 11 News app for breaking news alerts