Indiana County business surviving inflation with policy of honesty

A business in Indiana County is surviving inflation by simply focusing on being honest with its customers.

Zach Morrow, co-owner of Noble Stein Brewery, has had to raise prices because of circumstances created by inflation. Customers are not being driven away by the rising prices though, due to the business’ philosophy.

“The philosophy we follow is just transparency. During all of this, it’s a good thing the people have been aware of inflation and rising crisis, so we’ve been open and honest,” said Morrow.

Price raises have been inevitable, with grain increasing by 20% over the last 18 months.

“It’s been pretty significant and it hasn’t been in one hike, it’s been multiple changes over time, so maintaining a barometer around that has been difficult too. It’s a dynamic situation,” said Morrow.

The company says loyal customers have kept showing up and the brewery will be celebrating six years in the business this weekend.

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