By Andjarsari Paramaditha JAKARTA (Reuters) - As the world's most populous Muslim country, Indonesia has high demand for clothing that adheres to religious rules emphasizing modesty for women. But as the stylish, colorful and cool outfits at Jakarta Fashion Week showed, the Southeast Asian nation also aims to be the global leader in the Muslim fashion industry that is worth nearly $100 billion by some estimates. Indonesia's government is championing young designers and the garment trade, which employs more than 3 million people and contributes about $15 billion to the economy. "We can be the trend-setter," said Mari Pangestu, the tourism and creative economy minister. "We have the vision and mission that Indonesia can be the capital of Muslim fashion." Often perceived as conservative and requiring women to be covered from head to toe, the rules range from strict interpretations of modesty in Saudi Arabia and Afghanistan to more moderate versions in Malaysia and Indonesia. Headdresses are compulsory in any case and outfits should not be tight or see-through, but the three young Indonesians who kicked off Jakarta Fashion Week were clearly challenging stereotypes with their ready-to-wear collections. Nur Zahra showed folk designs in organic materials with natural colors, mainly indigo and khaki. Jenahara Nasution's Eastern Opulence line was sleekly cut with linings of flowing organdy and chiffon silk, accented with traditional Tasikmalaya embroidery from West Java. Dian Wahyu Utami's Dian Pelangi brand delved into the 1960s with bursts of bright colors in batik prints. MODERN AND COOL The three designers - all participants in the government's Indonesia Fashion Forward program to develop young talent for the international market - said they wanted to create clothes with broad appeal, including for women in Western countries. "To make Muslim wear so the people look cool has always been my mission," said 27-year-old Nasution. Her Jenahara brand is in talks with an agent from Milan to market the collection in Italy, Russia and Dubai. She said her production capacity has nearly doubled since last year. "The agent had an initial order of 200 pieces per season," Nasution said. "But after they checked out my collection, they wanted me to sign a three-year contract." Wahyu Utami, whose parents started the Dian Pelangi brand 22 years ago using her first name, went to her first show five years ago in Melbourne. She got a "wonderful response" and plenty of interest in her next collections, she said. "I realized there is international potential for this Muslim fashion," she said. Dian Pelangi now has a branch in Malaysia and is expanding into Singapore and Brunei. It has buyers in Australia, Egypt, the United Arab Emirates, Jordan and Kuwait. The collections were also sold at shows in France, Germany, Hungary and other European countries. "We haven't reached the United States yet, so that is our next target. I also want to open my own stores in the Middle East, not just sell our collection in department stores," Wahyu Utami said. "Korea is famous for its K-Pop culture and Indonesia is famous for its Muslim wear, so why don't we focus on that?" (Editing by John O'Callaghan)
Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting
- Yahoo Life
The reality star is in "vacation mode."
- Charlotte Observer
The Hornets’ coach was asked Monday about LiAngelo Ball’s absence from the training camp roster.
- The Weather Network
A major pattern change is set to sweep much of the country, with some very sharp reversals of fortune in some cases.
- Roll Tide Wire
Lane Kiffin takes a jab at ESPN over Week 5 College GameDay destination!
- Lions Wire
The NFL cannot hide from another officiating error that directly costs the Lions a win
- Saints Wire
Watch: Jameis Winston meets unamused Sean Payton after bizarre TD pass
- Golf Channel
Dustin Johnson went 5-0 to lead the U.S. to the Ryder Cup on Sunday, and then he let loose at the winners' press conference.
- NBC Sports BayArea
Rumors swirled about their relationship throughout the week, and their brief postgame meeting at midfield didn't help matters.
- The Weather Network
Hurricane Sam is maintaining status quo as a Category 4 hurricane and will experience some fluctuations in strength in the next day or so before some weakening occurs.
- The Guardian
The Pittsburgh Steelers hoped the quarterback’s experience and savvy would be enough for one final playoff run. That theory looks seriously misguided Ben Roethlisberger reflects on Sunday’s loss to the Bengals. Photograph: Gene J Puskar/AP The only thing more painful than moving on from a franchise quarterback too quickly is holding on to one too long. Three weeks into the season, it has become painfully clear that the Pittsburgh Steelers miscalculated in bringing back Ben Roethlisberger for one
- USA TODAY Sports - Golfweek
Why Steve Stricker is OK with (sitting players) Justin Thomas and Daniel Berger chugging beers on the first tee Saturday: ‘I thought it was great.’
"It's something that's kind of a Wisconsin tradition, I guess," said the U.S. skipper.
A rare off-duty sighting for the Cambridges.
- NBC Sports BayArea
Jimmie Ward remained steadfast in his belief that his hit on Davante Adams was clean. And replays back that stance.
- Chargers Wire
Chargers QB Justin Herbert had a huge part in downing the Chiefs in Week 3.
- Rams Wire
Matthew Stafford used to be chased by Aaron Donald. Now, he's getting hugged by No. 99.
- The Wrap
The White House correspondent and press secretary frequently go at it
- Roll Tide Wire
Alabama is not the best team in the SEC, nor are they the runner up, according to a CFB analyst's rankings.
- In The Know by Yahoo
Dad outraged by sister’s ‘unacceptable’ birthday present for her children: ‘Never buy animals as gifts’
The sister felt betrayed by what the father did next. The post Dad outraged by sister’s ‘unacceptable’ birthday present for her children: ‘Never buy animals as gifts’ appeared first on In The Know.
- USA TODAY
The Centers for Disease Control and Prevention said 279 people in 29 states have been sickened with salmonella; 26 are hospitalized.
- Washington Examiner
Married couple Jeni Pearsons and Michael Store aren't wealthy.