Inside Byron Allen’s New ‘Super-Hyper-Local’ Free Streaming Service

Following the pandemic surge in paid subscribers for streaming services, media entrepreneur Byron Allen believes the time is right for Local Now, a streaming service that mixes “super-hyper-local” news with premium content — and offers it for free. “Free is everybody’s favorite price,” Allen, the founder, chairman and CEO of Local Now parent company Allen Media Group, told TheWrap. The ad-supported service Local Now launched this week on a wide variety of platforms and devices after more than three years in development. The new service uses proprietary software and artificial intelligence to produce, aggregate, curate and stream local news, weather, sports, traffic, movies, TV shows and documentaries. When Allen calls Local Now’s news content “super-hyper-local,” he really means it — weather, sports, traffic and other real-time information is delivered “geo-fenced” to the viewer’s individual zip code, or the one available that is closest to it. Also Read: Netflix Stock Soars to Record High After Topping 200 Million Subscribers Allen said Local Now is essentially re-creating the experience of traditional network TV viewing and re-inventing it for a streaming generation. “What we did here is took the way you grew up watching television — you got local news, weather, sports, traffic and...

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