Inside the Double-Digit Revenue Growth in Digital Publishing Subscriptions Last Year

Diane Haithman
·1 min read

Despite the ongoing drumbeat of reported doom and gloom for the survival of publishing, a new report on the subscription economy says subscription revenue for digital news and information publications increased by 16% in 2020 even in the face of declining advertising revenues. Overall, the study concludes that the subscription economy has grown by nearly 500% in the past decade. Zuora, an enterprise software company that creates and provides software to launch and manage subscription based services, said in its bi-annual report that major news stories — including the COVID-19 crisis, racial inequality protests and the contentious U.S. presidential election — fueled a boom in subscribers for newspapers, magazines, book publishers, educational content providers and corporate research providers. In its report Zuora, headquartered in Redwood City, provides as an example that the legacy magazine The Atlantic, founded in 1857, added 36,000 new digital subscribers in four weeks during the pandemic, even as they lifted paywall restrictions on coronavirus coverage. The Atlantic also highlighted its subscription gains last September, saying the publication added 300,000 subscribers compared to the year prior. “From the COVID-19 pandemic, to Brexit, to protests in response to racial injustice, to a monumental U.S. election, 2020 may go...

Read original story Inside the Double-Digit Revenue Growth in Digital Publishing Subscriptions Last Year At TheWrap