When it came to their new home, fashion and shoe designer Brian Atwood and husband Jake Deutsch, a physician specializing in emergency medicine, fell in love as much with the outside as they had with the inside. Says Deutsch of the 64th-floor apartment in New York’s new Hudson Yards mega-development, “We have these incredible views: We see up the Hudson, all the way to the George Washington Bridge. Then all the way over to the Chrysler Building and the New Yorker building. And then even downtown, because of the building’s curve, to the Freedom Tower.”
Previously, the couple—and their two dogs, Zeffirelli and Tiberius—had been living in a SoHo duplex, with Atwood spending much of his time in Milan as well. “This new apartment just felt like a ‘grownup’ apartment,” says Atwood. “Neither of us had ever lived in something like it, like a glass box in the sky.” And it’s a glass box that best showcases the duo’s vast collections of fashion photographs, vintage furniture, and sculptural art. Admits Atwood with a laugh, “I am definitely a collector—a hoarder. A high-class hoarder.”
A guest bedroom was transformed into a cozy “man cave”—their primary read, TV, and chill spot. Taking advantage of the incredible light in the room—they like to catch the sun as it sets over the Hudson—the couple decided to bring home an actual citrus tree. “We love indoor gardening, but this is not an easy one to make thrive,” Deutsch concedes. Still, they try. The sofa is custom by Hamptons Interiors and the carpet is from ABC Home. As for organizing their favorite books by color, Deutsch jokes, “It’s better than the Dewey decimal system!”
“It was really fun to come into the space and figure out how to put our personal touch on this very blank canvas,” says Deutsch, who shares a similar art and design aesthetic vision with Atwood. “We’re good to collaborate. We both have the same perspective,” he adds. “One of the secret weapons we agreed upon was wallpaper. We were just not going to be afraid of decorating the walls with really unique wallpapers. We used jungle leaf in the hallway, velvet in the bedroom, Fornasetti in the guest bathroom. We even painted the library—ceiling, walls, molding—this one incredibly bold blue color. Treating the walls was an ace in the hole when it came to our overall design concept.”
“The whole apartment is basically glass walls, so we wanted the entrance to feel cozy and intimate,” says Deutsch. “We painted the moldings and all of the doors this high-gloss black so you’d have that juxtaposition with the light as you turn the corner. We’re not afraid of the wow factor.” Oversize planters sit on travertine pillars and flank a Bert Stern photo of Marilyn Monroe. The palm jungle wallpaper is from Cole and Son and the ottoman is by Christian Liaigre.
“I’m a high-class hoarder,” says Atwood, and the expansive living area showcases some of the many beautiful things he and Deutsch have acquired over the years. A Karen Pearse credenza displays a Tom Dixon tea set, some jellyfish candles found on vacation in Capri, and a pair of Atwood shoes designed as a collaboration with Arizona Iced Tea to celebrate that brand’s 25th anniversary. Another keepsake? A tray of Polaroids the couple has taken of dinner and party guests over the years.
“In Milan, I’ve had mirrored walls everywhere—it just doubles the size. And we are obsessed with this vintage mirrored screen. By putting it in the dining room, we can bring the skyline view right to the table,” says Atwood. Both the dining room table and chairs are vintage, and while the couple does entertain, the table doubles as a library of sorts. Explains Deutsch, “It’s modern living here, and we eat at the bar in the kitchen 90% of the time.” Vintage Versace plates are on display, as well. (Atwood was once head of accessories design at the storied house.)
A guest bedroom was transformed into a cozy “man cave”—their primary read, TV, and chill spot. Taking advantage of the incredible light in the room—they like to catch the sun as it sets over the Hudson—the couple decided to bring home an actual citrus tree. “We love indoor gardening, but this is not an easy one to make thrive,” Deutsch concedes. Still, they try. The sofa is custom by Hamptons Interiors and the carpet is from ABC Home. As for organizing their favorite books by color, Deutsch jokes, “It’s better than the Dewey decimal system!”
A TV-watching nook in the kitchen’s original design was converted into a wet bar, complete with vintage Baccarat crystal stemware and vintage Gucci sterling-silver rope bar goblets. “Who even sits and looks at a TV? You're looking at your phone, you have an iPad, whatever,” says Deutsch. “We wanted to use that space as something so much more creative and beautiful to look at.” The barstools are by Pepe Cortes for Knoll. Flowers throughout their apartment were arranged by the couple’s longtime fave florist, Michael George.
The married couple moved from their SoHo apartment to one of the brand-new crown-jewel buildings in Hudson Yards. They were drawn to the loftlike ceilings, breathtaking views, and world-class amenities.
A large painting of draped fabric by Matthew Chambers sits in the couple’s bedroom’s entranceway. “I fell in love with it because I studied clothing design, and it reminds me of a Madame Gres dress—something kneaded and gorgeous. It’s actually painted in car paint, so while it’s delicate it’s also really tough,” says Atwood.
Says Atwood, “We wanted our bedroom to feel like a jewel box, and we decided to use a custom velvet wallpaper not only on the walls but on the ceiling too.” An All Modern bed with Kassatex linens is framed by vintage Milo Baughman shelving units. Of the countless photographs the two have collected, this Guy Bordain image of an alluring woman gets a prime spot. Says Deutsch, “Most everybody has something that's serene above their bed—a big horse head or a landscape. We went for this bold image of this chick leaning over and sexy. And by the way, we're not even straight, but it's just exciting!” A leather Hermès stable blanket and monogrammed Goyard luggage add to the urban sophistication of the room.
Ever the trendsetter, Atwood, along with Deutsch, is excited to begin exploring their new neighborhood. Adds Deutsch, “People are beginning to think of Hudson Yards as a destination. We have the Shed, the Edge. There’s all this shopping and cultural activity, a hub of New York. It’s cool to be trailblazers in the area.”
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