The Inside Launches First Outdoor Collection
The Inside, Christiane Lemieux’s digitally native custom furniture brand that lets clients choose from more than 100 fabrics, including the famed Scalamandré zebra print, is now available for use in the great outdoors. The brand just launched its first outdoor collection, which includes a cabana chair and stool, available à la carte or as a set; outdoor throws and floor and lumbar pillows; and a limited-edition outdoor blanket and tote.
Released in time for summer, the new line is a response to client demand, says Lemieux. “We heard repeatedly from our customers that they wanted the ability to decorate their outdoor spaces just as much as indoor, and we saw a huge opportunity to add selection and personalization to a category that very much needs it,” she says. The launch hews to a tried-and-true format for The Inside team. “It’s a similar strategy to indoor in that we’re offering the collection in our 100-plus fabrics for personalization at an accessible price point,” Lemieux adds. “We are helping our designers and customers think of the outdoor space as an extension of their home and another place that does not have to be generic but an extension of their decorating vision.”
Are there particular success stories The Inside noted when weighing the brand's initial foray into a new category? “I think some of the big companies like Restoration Hardware or West Elm are doing a good job in the category,” Lemieux says. “At The Inside, because of our use of technology coupled with a disruptive supply chain, we can really fill the decor proposition in outdoor.”
Part of the line's appeal is its diverse applications—and the brand's business model, which allows for more customization options. "We don’t import the product and hold inventory, so we don’t have to be safe and neutral," Lemieux says. "We can let the designer and customer really express themselves inside and out. We also considered every type of outdoor space. Not all of us live in Southern California and have large yards. We love that we've created an assortment that’s versatile, whether you're poolside, beachfront, or lounging on the balcony or that sliver of a New York patio."
Current collaborators include SF Girl by Bay, The Everygirl, Refinery29’s Christene Barberich, Homepolish’s Katherine Carter, and fashion designers like Peter Som and Clare V. Can Lemieux tease any future partners? "We have an incredible lineup. I’m actually in Europe right now meeting with our next collaborator. Stay tuned!"
Originally Appeared on Architectural Digest
