Inside Saks Fifth Avenue’s Holiday Plans: Windows, Light Shows & Livestreams

Nikara Johns
·2 min read

Saks Fifth Avenue is going forth with its holiday plans.

Starting on Nov. 23, the retailer’s New York flagship will host its annual unveiling of the windows and ten-story-tall theatrical light show.

This year’s theme is “This is How We Celebrate,” inspired by the importance of spending time with loved ones and the different ways people across the country celebrate.

In New York, the Saks windows will specifically showcase “only in New York” displays featuring iconic settings around the city.

The retailer will also host an event series consisting of 19 additional lighting ceremonies through Dec. 23, with help from designers and celebrities, who will host ceremonies from inside a Saks Fifth Avenue window.

To make the celebrations more inclusive, Saks and Mastercard have partnered to create an online platform where people can virtually join the events via livestream.

“This year more than ever, we are looking forward to celebrating the magic of the holiday season at Saks,” said Saks CMO Emily Essner. “We are excited to announce a new event concept to unveil our iconic holiday windows and light show, which allows anyone and everyone to enjoy the experience from their own homes. At Saks, we strive to connect with our clients in a meaningful way through unique and memorable experiences. Our holiday windows are our annual gift to our customers and the city of New York, and we look forward to continuing this long-standing tradition this holiday season.”

The first unveiling event will be livestreamed on Monday, Nov. 23, at 7 p.m. EST.

In addition, Saks and Mastercard have teamed up for a commerce experience utilizing Mastercard Retail Innovation solutions, which allows shoppers to virtually visit and purchase from the holiday shop at the New York flagship.

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