An Instacart shopper reveals the 4 biggest mistakes customers make when ordering groceries online

·4 min read
JenOnTheGo Instacart v2
An Instacart shopper told Insider about common mistakes she sees customers make when they order groceries through the app. JEN-on-the-GO!; sdx15/Shutterstock
  • Instacart is a delivery service that allows you to order groceries online or through an app.

  • An Instacart shopper told Insider about the biggest mistakes that can lead to order delays.

  • Common mistakes customers make include not leaving instructions for your shopper and not tipping.

  • Visit Insider's homepage for more stories.

Jen, 54, an Instacart shopper, told Insider she'd worked for the grocery-delivery company since April 2020.

Jen On The Go
Jen is a 54-year-old Instacart shopper in Massachusetts. JEN-on-the-GO!

As a full-service shopper, Jen buys groceries for other people and delivers them to customers' doorsteps six days a week near her home in Massachusetts, she told Insider.

She told Insider about common mistakes people make when ordering groceries through Instacart. Jen requested to be referred to by her first name only in order to speak frankly without fear of losing her job, but her identity has been verified and made known to Insider.

Jen said the biggest mistake is ignoring shoppers when they ask you about replacement options or have questions about your order.

Instacart shopper
Customers can share their preferred alternatives for items that aren't in stock. Denver Post Photo by Cyrus McCrimmon

Sometimes grocery stores are out of a certain product or type of food.

Jen recommended customers keep their app open while a shopper is fulfilling their order to avoid being disappointed with the groceries they receive. That way, customers can respond to the shopper's questions about how best to replace out-of-stock items.

"Customers often get very, very angry with shoppers because we've had to refund an item or maybe we bought the wrong item, because Instacart will prompt shoppers to choose a replacement," Jen said.

"I promise you, I'm not trying to mess up your order. I'm not deliberately trying to buy the wrong loaf of bread," she added.

If you can't check the Instacart app while a shopper is fulfilling your order, don't leave your shopper without instructions, Jen said.

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Customers can leave instructions before submitting their orders. Instacart

Jen recommended taking advantage of the notes function in the Instacart app to avoid order delays and disappointment.

When placing an order, you can click on each item and leave a note specifying your preferences, whether it's bananas that are more green than brown or apples that are a certain color, Jen said.

At checkout, you can include instructions for delivery.

"If you don't want to talk to us, that's fine. Just state in the app: 'Hi, I'm going to be working. Please drop off my groceries and use the side door,'" she said.

Leaving notes for shoppers "makes us more efficient and faster," Jen said.

Jen also cautioned against giving shoppers lower ratings for things that are out of their control.

Screenshots show Instacart delivery notifications from a customer's perspective. Instacart

Jen told Insider that a customer once gave her a four-star rating (out of five) because she delivered a box of grapes with a few crushed pieces in the middle.

She added that when customers penalize shoppers for issues that are out of their control — like an out-of-stock item or imperfections in packaged produce — it may affect the amount of money shoppers are able to earn.

While a four-star rating may not seem like a big downgrade, when Instacart shoppers receive more than two ratings below five stars out of 100 orders, their average rating drops, Jen said.

Shoppers with lower average ratings can have fewer opportunities to shop for "priority" grocery orders, which give shoppers the "largest payouts and largest customer tips," Jen said.

A spokesperson for Instacart told Insider that shoppers with higher average ratings may have access to grocery orders earlier than other shoppers but that a shopper's star rating does not limit them to certain types of orders.

Lastly, skimping on your tip can cost you in the long run.

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Jen told Insider that she never accepts orders without a customer tip. Instacart

Not tipping can lead to a lower quality of service, since higher-rated shoppers may not be as tempted to pick up your orders, Jen said.

Instacart's default tip is 5%, and the app suggests a minimum tip of $2, Instacart's website says. Customers can change the tip amount before placing an order or up to 24 hours after delivery.

As contract workers, Instacart shoppers rely heavily on tips, Jen said. She added that she never accepts an order without one.

"We're providing an honest, hardworking living and deserve to be respected just like anybody else," she said.

Read the original article on Insider