Instagram weight loss product posts banned because influencers aren't overweight
We're all sick to the back teeth of seeing influencers post about miraculous weight loss shakes, sweets or teas, and now the Advertisement Standards Agency (ASA) has stepped in. The body has banned Katie Price, Georgia Harrison and Lauren Goodger's uploads promoting "miracle" diet products because the influencers posting them clearly were not in need of losing weight.
The ASA said the posts were irresponsible and stated: "The ads must not appear again in the same form." Reality stars Katie Price and Lauren Goodger both promoted a BoomBod 10-calorie shot drink (which the company claims will stop customers snacking or overeating), whereas Georgia Harrison raved about Protein Revolution's gummies (which claim to keep cravings at arm's length).
"It was clear from the ads that the influencers did not need to lose weight in order to achieve a healthy weight," the ASA wrote in the BoomBod ruling. Both BoomBod and Protein Revolution have also had other posts from their own accounts banned and removed.
Katie Price's post in September saw her claim that she "couldn't get enough" of the shots, alongside a before and after photo (which, tbh, looks like she's breathing out in one and sucking in for the other).
Lauren Goodger's similar post went up in March and was criticised by the ASA as being Photoshopped to look "artificially thin", reports the BBC.
"The images were not representative of her real body shape", the ASA representative continued, before saying Katie and Lauren had encouraged their followers to believe it was "necessary or advisable" for people who were already slim to use appetite suppressants.
While it's a positive sign that this sort of advertising is being called out by regulators, it's a shame that these three women - who have a combined following of 3,647,000 - felt the need to promote diet products in the first place.
When asked to comment by the BBC, neither Katie, Lauren or Georgia responded.
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