The iPod is dead as Touch is finally discontinued, Apple says

Apple has killed off the iPod touch, the last remaining product in its line of portable media players.

The iPod helped build modern Apple, moving it from an underdog computer company into the brand as it is known today. But it has also been slowing dying out, killed by the iPhone that borrowed many of the same features when it was released a few years later.

Now Apple says that the iPod Touch would no longer be available. All of the rest of the line-up – such as the iPod Classic and iPod Nano – have already been phased out.

The Touch will still be available to buy while stocks last, but will then no longer be on sale, Apple said.

But it said that the spirit of the original iPod was still present in its other products.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”