Italy’s Rai Commissions 1960s Drama ‘The Bride’ From Banijay-owned Endemol Shine Italy

Max Goldbart
·1 min read

Italian broadcaster Rai has commissioned The Bride, a six-part 1960s-set drama series from Banijay-owned Endemol Shine Italy.

Described as a “touching tale of redemption and liberation,” by Banijay, the series centers on Maria, a young woman who marries Italo by proxy, a widespread practice in Italy at the time.

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Set amidst significant social change, Maria adjusts to a controversial rural life as a stepmother with the disdain of a husband who is still traumatized by his first wife’s disappearance. Despite the adversity, her unwavering resilience and positivity see bonds begin to form, until the appearance of her ex-boyfriend threatens to change everything.

Airing next year on Rai1, the series is directed by Giacomo Campiotti (Bianca come il latte, rossa come il sangue) and stars Serena Rossi (Ammore e Malavita, Io sono Mia, Mina Settembre) as lead.

“It is fantastic to work with Rai Fiction on a project which shines a light on life in the 1960s, a time of dramatic change here in Italy,” said Endemol Shine Italy CEO Leonardo Pasquinelli.

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