ITV and Channel 4 mock Twitter amid rebrand
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Elon Musk's proposal to change the Twitter logo from a bird to an "X" has been met with ridicule and jokes from users.
The billionaire and his company's chief executive Linda Yaccarino confirmed the change by posting pictures of the letter beamed on the side of its headquarters in San Francisco, California.
"Lights. Camera. X!" Yaccarino wrote, before the X replaced the recognisable and iconic bird logo on Twitter's website.
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It comes after the world's richest man spent the weekend teasing an imminent rebranding of the social media platform he bought last October for $44 billion (£38 billion).
The rebranding of Twitter marks the biggest change to the platform since Musk began his tenure – and users have been left far from impressed.
Channel 4, who rebranded their 4oD service as All 4 in March 2015, poked fun at the decision to rename the social networking site.
People still call our streaming service 4OD so good luck https://t.co/olKv5FFTWf
— Channel 4 (@Channel4) July 24, 2023
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Taking to the platform, Channel 4 noted that viewers still refer to its old name 4oD, suggesting that Twitter users may do the same. They penned: "People still call our streaming service 4OD so good luck."
Meanwhile, ITVX – formerly ITV Hub until January 2023 – jokingly accused Musk of copying their rebranding by implementing the letter "X".
Alongside a screengrab of Twitter's new look, ITVX wrote: "Twitter: 'Can I copy your branding?' ITVX: 'Yeah just change it up a bit so it doesn’t look like you copied.'"
Twitter: “Can I copy your branding?”
ITVX: “Yeah just change it up a bit so it doesn’t look like you copied”
Twitter: pic.twitter.com/VDoBspcEJ2— ITVX (@ITVX) July 24, 2023
The rebranding, which can now be seen on Twitter itself, comes after the launch of social media rival Threads which saw explosive growth in the week after its release.
Musk accused Meta CEO Mark Zuckerberg of cheating over the release of Threads, a text-based social network that bears a striking resemblance to Twitter.
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