Jacksons Food Stores and Boise State team up again to help athletes, the community
Jacksons Food Stores is continuing its support of Boise State Athletics.
The local retail chain announced Tuesday that it is donating $100,000 to The Horseshoe Collective, which launched in September of 2022. Jacksons will donate an additional 25 cents for every hot dog purchased from one of its more than 100 locations across the Treasure Valley in 2024.
“Jacksons Food Stores believes it is our responsibility to support the communities where we live and work,” a spokesperson for Jacksons said in a statement. “In that vein, we believe that facilitating the relationships between athletes who also want to support their communities and the organizations that do the work will result in broader and deeper support for the organizations who do good works lifting up the Treasure Valley and beyond.”
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Jacksons and Boise State also teamed up on first-of-their-kind trading card deals the past couple of years. The initial deal featured only the football team and included 10,000 packs of cards and licensing fees Jacksons paid to Boise State and the players. The Broncos were the first college football program to have the entire team represented in a trading card set since Name, Image and Likeness legislation was passed in July 2021.
Jacksons and the Broncos signed another deal last February to create limited-edition trading cards that featured every athlete at Boise State. It was the first school in the country to have every sport represented in a trading card set.
The Horseshoe Collective announced Thursday that it will be helping out with this year’s “208 Day,” which is a day of community service launched by the Boise Hawks last year. The collective will send Boise State football players and supporters of the collective out for multiple projects along stretches of the Boise Greenbelt on Feb. 8.
Supporters of The Horseshoe Collective will receive an email with instructions for signing up. Those who register will receive additional communication with complete details. The collective is also donating a lunch with a Boise State athlete as one of the 208 raffle prizes available to participants of 208 Day.
“This day of giving back to our community on Feb. 8 was the brainchild of the Boise Hawks and general manager Mike Van Hise,” The Horseshoe Collective Executive Director Joe Nickell said in a statement. “In year one, Mike picked up trash along the Greenbelt to help show the Treasure Valley community that when we all do something small it can make a large impact.”
