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If the idea of having a fresh harvest of radicchio, wasabi arugula, or 200 other organic veggies and herbs at your fingertips sounds good, check out Jacob Pechenik and Zooey Deschanel’s Farmstand, the self-watering and self-fertilizing gardening system that makes gardening accessible regardless of available space or season.
The idea started when producer Pechenik and then-wife Deschanel were expecting their first child in 2017 and decided to take a hard look at what they were eating and where that food came from. “Zooey started to look at food, and I just wanted to have a healthy baby,” Pechenik said. “There were chemicals in so many things. I said let’s just eat organic and go to the farmer’s market, and it just hit me that that stuff was so expensive compared to processed alternatives, so I wanted to learn more about it and ended up starting a farm.” Pechenik’s idea for the Austin farm was to grow organic produce as efficiently as possible and at a low cost for the masses, and The Farm Project soon began supplying organic produce to the cities top restaurants, but when Pechenik tried to scale up to grocery stores, distribution and waste issues defeated the dream of keeping costs low for a wide audience.
Out of The Farm Project, Pechenik and Deschanel launched Lettuce Grow and the brand’s main product Farmstand, a modular, hydroponic system that grows pre-sprouted seedlings that come by mail. “The system is designed for the conscience consumer that knows nothing about growing or has tried it and killed the plants,” said Pechenik. “One of the hardest things about growing is seed germination. It creates a lot of anxiety. Knowing what to plant, when to plant it, how much to water it,” he said. Because we are pre-growing the seedlings, you not only have a 100% germination but we’ve also cut the time to instant gratification. Instead of growing a plant for five or six weeks, in two to three weeks, you can have a full harvest.”
Farmstand’s small footprint, allows you to place it on a balcony or patio in the spring and summer months, then bring it indoors and add the stackable Glow Rings to continue your harvest all year long. The stackable system comes in sizes that grow between 12 and 36 plants, with the largest unit producing an astonishing 30 harvests a month, giving you fresh produce daily.
Lettuce Grow offers over two hundred seasonally curated varieties of plants including preselected packages like the Daily Juicer and the Salad Lovers Bundle along with ‘Cut and Come Again’ options like tomatoes, spinach, or lettuce that you can cut multiple times and they continue growing. The system has an app that sends you suggestions on what to plant and updates including harvest times, recipes, and reminders to let you know when you need to reorder refills. Farmstand units start at $348, and the sprouted plant plugs range from $2 to $12 for bundles. lettucegrow.com