Jags promotes longtime executive Dan Edwards to new role

The Jacksonville Jaguars have promoted executive Dan Edwards to the position of Senior Vice President of Jacksonville Tradition and Alumni. Edwards, who has been with the franchise since 1994 (before its inaugural season), previously served as senior vice president of communications.

Jacksonville announced the move on Wednesday in addition to the formal announcement of Amy Palcic as head of communications. Palcic previously worked for the Texans, where she was the first woman to lead the PR operations for an NFL team.

With Palcic now running communications, Edwards will focus on his new role, which will be to “focus on building alliances, programs, brands and more that will illuminate and market the history, alumni and colorful moments of the Jacksonville Jaguars,” according to the team.

“There has been no better servant to the Jaguars and the Jacksonville community than Dan Edwards,” said Jags president Mark Lamping. “The Jaguars were extremely fortunate as an expansion team to recruit Dan as a young PR professional to Jacksonville. But, anyone who knows Dan — current players, alumni, coaches, colleagues, league officials and many others — will be the first to say that where we really lucked out is being able to call Dan a neighbor and friend.

“That’s why Dan will be perfect for this new and important opportunity. Dan has a passion for the Jaguars and love for our hometown of Jacksonville that will bring a new dimension to everything we do, and want to do, during what is undeniably an exciting time for our fans and franchise.”

With both these moves now official, Jacksonville’s front office inches closer to being complete.

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