How JaxJox is Pushing Smart Home Fitness Forward

The living-room-training era is upon us. Peloton kicked things off by introducing connected bikes into households and popularizing spin as the ultimate online group sweat session. And since then, things have heated up even more. There are now a host of connected rowers on the market, and Peloton’s Tread has brought connected running experiences into your living room too. Suddenly, the living room isn’t just for relaxing. It’s for sweating to your favorite fitness fix.

Stephen Owusu, CEO of JaxJox, wants to take that to the next level. You can do more than sweat in your living room; you can also develop strength and muscle. And this just might be the next step in the home workout. For decades now, people have been sweating in their homes, whether that was to Richard Simmons and Jane Fonda or to Tony Horton’s P90X, or to workouts on The Mirror. But hardcore strength workouts, the kinds that build the muscle you need, have long felt inaccessible outside the gym. Big weights intimidate in a way that Peloton and other devices do not.

Thing is, those weights help you build the muscle and body control you need for longevity. As you age, if you don’t maintain or work to add muscle, your body is prone to lose it. And without that muscle, you eventually struggle with balance, and even basic acts, like getting up from the floor without help. Owusu’s JaxJox InteractiveStudio, a blend of 43-inch HD screen, adjustable kettlebell and adjustable dumbbells, aims to counteract that, and change the way you think about your living room. Owusu’s journey to InteractiveStudio began 15 years ago, and he drew inspiration from several pivotal tech moments in fitness' recent history.