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Watch: Jennifer Aniston launches new beauty range, LolaVie.
Jennifer Aniston quite possibly has the most famous hair on the planet, so you can imagine the excitement following the news that she's launched her own beauty brand.
We're all fully expecting to have hair like her famous Friends character, Rachel Green.
LolaVie, (reportedly named after the star's own nickname, 'Lola'), uses only plant-based, naturally-derived ingredients and is all about merging science and nature, creating products that give you Jen-worthy hair but go easy on the environment.
A post shared on LolaVie's official Instagram account reads: "Today, LolaVie officially launches – a little idea from @jenniferaniston that evolved into a line made to help your hair feel healthy and look effortless."
Offering more info on the new range, the post continues: "Our products are made with plant-based, naturally-derived ingredients — and without parabens, silicones, sulfates, phthalates, and gluten… And of course we are cruelty-free."
Less than a week after teasing the launch of the brand on Instagram, the actor-slash-beauty entrepreneur has already released her debut product: a glossing detangler ($25), which claims to detangle locks, increase shine and protect hair from damage.
Aniston's rise to hair fame came after her Friends character's shaggy 'pob' made 'The Rachel' one of the requested haircuts of all time, sparking a global trend in styling.
But though thousands of us saw the popular choppy bob as the ultimate in hair inspo, the actor herself wasn't so keen.
"How do I say this? I think it was the ugliest haircut I've ever seen," she confided in an interview with Allure.
"I love Chris [McMillan, the hairstylist who created the cut]," she noted, but "he's the bane of my existence at the same time because he started that damn Rachel, which was not my best look."
The problem, she said, was that she had no idea how to style it. "It only lasted for about six months because it just was hard to do. I loved it, but I couldn’t style it on my own."
Although the 52-year-old has long-since moved on from the famous style she modelled in the 90s sitcom, her hair remains her most-discussed feature.
Slipping seamlessly from short and choppy to long and beautifully layered, from soft beachy waves, to sun-kissed golden highlights and face-framing layers, Aniston is still providing hair-spo all over the world.
Her colourist, (still Chris McMillan) believes it's partly the glossiness and silkiness of her locks that makes her mane so covetable.
"She loves having her hair shampooed fresh and clean. She shampoos and conditions pretty much every day—if she's going for the day-old-hair look, she prefers to create it using products," McMillan told ELLE.
Watch: Reese Witherspoon says Jennifer Aniston was 'incredibly nurturing' on the set of Friends.
As well as keeping her hair squeaky clean, the actor is also rumoured to be a longtime fan of horse hair brand Mane 'N Tail for upping the sheen on her locks.
As the name suggests it was originally created to help keep show ponies’ manes and tails looking strong and shiny, but its popularity quickly grew when their owners realised it worked wonders for their own hair too.
Despite being seen as the ultimate hair icon, The Morning Show actor says she still suffers from bad hair days.
“Honestly, my hair has always been a thorn in my side,” she told Forbes. “I've always had that issue of not having good hair days. I mean, I have tried everything from egg and mayonnaise in my hair to avocado. You name it, I've tried it.
"It just felt very natural for this to be my extracurricular activity.”
By "this" she is referring to the new LolaVie brand, which Aniston says she has been working on for the past five years.
Although there are other hair products in the works, the star wanted to release the detangling spray first because she believes it is the "Swiss army knife" of formulas – and it's something that fills a gap in her own daily line-up.
"I love a really good detangler because my hair has gone through so much thrashing," she told Allure, explaining that the LolaVie version is meant to replace multiple other steps in the haircare routine.
"[My hair routine is] basically washing and conditioning it, putting the detangler on, brushing it through, putting it up in a towel for ten minutes, and then I either blow it out or let it dry naturally," she continues.
The hardest part of the entire process of designing the products, according to Aniston, was making sure they worked across a range of hair types.
“The hardest part was having it work for everybody—everybody's different and has a different routine,” she told Forbes. “ When we got a new batch of samples, with different ingredients and different combinations of things, we handed [them] out to a group of friends who each have different heads of hair and got the report back from them. It was really interesting. It was a little bit of a puzzle. But I think we got to a place where it's pretty universal.”
Unfortunately, we're not yet sure when LolaVie will be available to shop in the UK but watch this space –because it's sure to be a sell out.