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As far as celebrity beauty brands are concerned, Jennifer Aniston launching a haircare brand just makes sense. Her hair has inspired millions of cuts and dye jobs, all attempting to capture her elusive shiny, healthy, sun-kissed texture. Launched last month, Aniston's brand, LolaVie, made waves when it dropped just a single product: a shine-boosting, incredible-smelling detangling spray. It immediately found its way into our daily beauty ritual, just in time for LolaVie's second drop: the Perfecting Leave-In.
"I wanted our first couple products to be multifunctional, like a Swiss Army knife," Aniston tells BAZAAR.com. "Our Perfecting Leave-In and Glossing Detangler are so much more than their names. They simplify my hair routine on top of delivering better manageability and reducing breakage from styling."
Like the detangler, the new leave-in conditioning spray is vegan, cruelty free, and made with 99 percent naturally derived ingredients. The thermal shield helps protect hair from heat styling up to 450 degrees, and the proprietary bond technology helps reduce breakage by 70 percent in just one use. The frizz-fighting and smoothing ingredients include rose of Jericho, coconut, amaranthus squalane, and acaí. "With my hair type, I'm able to use the Glossing Detangler first right out of the shower and comb through. Then I layer on the Perfecting Leave-In and style," Aniston says.
If your hair is extremely fine, you can probably get away with just using the LolaVie detangler. But if you have medium-to-thick, wavy, frizz-prone, or curly hair, layering both products will get you incredible results. We've been testing both for several weeks, and our hair feels like it did in our teens: shiny, full, smooth, and ridiculously healthy. But the best part of LolaVie's products so far is the scent. The fragrance is naturally derived, and it lends a warm, clean, spa-like quality we wish we could bottle and carry around with us at all times.
If you're more into cleansing than styling, Aniston shares some good news. "Shampoos and conditioners are a necessity, and they will definitely be coming, but that would've been too obvious to launch with." You heard it here first.
LolaVie Perfecting Leave-In, $29, lolavie.com.
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