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Jennifer Lopez has a new goal: empowering the next generation of Latina entrepreneurs.
The superstar singer, who has built a considerable empire across film, television, beauty, fashion and philanthropy, has linked up with Grameen America to serve as a national ambassador. The role will see Lopez serving several functions, including helping Grameen America with its mission of empowering 600,000 Latina entrepreneurs across 50 U.S. cities with $14 billion in business capital and six million hours of financial education and training by 2030.
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Additionally, it will help Lopez further her philanthropic project, Limitless Labs, which supports Latina-owned small businesses in addition to other work, including youth empowerment, civic engagement and empowering women with the confidence to live limitlessly with a focus on helping those in her hometown of the Bronx.
In doing so, Lopez will “motivate, promote and inspire Latina businesswomen, helping them understand the pathway to financial independence and literacy through joining the Grameen America microloan program,” per a release from the organization. She will mentor current Latina business owners on such topics as credit and asset-building and developing a savings program to promote financial resilience.
Founded in 2008 by Nobel Peace Prize recipient Muhammad Yunus, Grameen America is a nonprofit microfinance organization dedicated to helping women who live in poverty build small businesses. The org offers microloans, training and support to transform communities and fight poverty in the United States. To date, Grameen has served more than 150,000 women in 23 U.S. cities, distributed $2.6 billion in loans and helped create and maintain 157,000 jobs.
In a statement, Lopez said the initiative will “change the fabric of America.”
“Being Latino in this country has always been a matter of pride for me. I am humbled and beyond grateful to partner with Grameen America,” said Lopez. “We’re building pathways to employment and leadership opportunities. There’s so much strength in this community and we’re harnessing that. This partnership will create equality, inclusivity and opportunity for Latina women in business.”
Andrea Jung, president and CEO of Grameen America, called Lopez a “trailblazer” who has given visibility and advocacy to ensure Latinas are educated, empowered and healthy. “Together we will shape entrepreneurship as a viable pathway to success for Latina women who have historically lacked access to the formal financial markets and are often marginalized from economic opportunity.”