New Jersey Festival of Ballooning will return this summer for 40th anniversary
READINGTON - The New Jersey Lottery has renewed its title sponsorship of the New Jersey Festival of Ballooning which will celebrate its 40th anniversary July 28-30 at Solberg Airport.
The Lottery’s multi-year sponsorship extension was announced by The Festival Group, which produces the annual event that has been named one of the Top 50 Festivals in America and the premier family entertainment attraction in the state by the USA Today Network.
“We’re thrilled to continue our relationship with The New Jersey Lottery, which has brought a great new fan experience to the generations of families who have been enjoying the magic of ballooning for many years and who will be celebrating our 40th anniversary with us this summer,” said Festival Group Executive Producer Howard Freeman.
More than 160,000 people attend the event each year. The Festival generates $54.4 million for the New Jersey economy. Nearly three-quarters of people attending the festival will make a purchase from a Festival sponsor or marketing partner during the year.
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Musical performers at the event have not yet been announced.
“The Lottery has been our partner at different levels for more than 20 years and as they continue in their fourth year as our title sponsor, we can continue to create unforgettable experiences that will last a lifetime," Freeman said. "We’re proud that our attendees, many of whom are now parents and grandparents, can share their experiences with their children and grandchildren. From favorite special shaped hot air balloons to new entertainment features, this is going to be the celebration of the summer.”
For more information, including sponsorship opportunities or to purchase tickets, call 973-882-5464 or visit www.balloonfestival.com.
Email: mdeak@mycentraljersey.com
This article originally appeared on MyCentralJersey.com: NJ Festival of Ballooning will return this summer for 40th anniversary
