JetBlue asks flyers to wipe their Instagram accounts for chance to win unlimited flights

JetBlue is giving three flyers (and their travel companions) the chance to win unlimited flights for a whole year − if they delete or archive their Instagram posts.

The airline's "All You Can Jet" sweepstakes, which began Wednesday and runs through March 8, asks passengers to upload a photo on JetBlue's website, customize it via their tool and upload it to an otherwise photo-less Instagram account.

More: Love Southwest Airlines? You could fly for free as a 'Storyteller'

"Entrants are required to have an Instagram account..." according to the contest rules. "To enter, visit www.jetblue.com/aycj any time during the Sweepstakes Period and upload to the site a photo image taken by you. Using the customization tool on the site, customize the image by completing the 'All You Can _________' caption and download the image.

"Then, delete or archive all your Instagram images and upload the customized promotion image to Instagram, tagged with #AllYouCanJetSweepstakes and with the mention @jetblue," the rules explain.

Contestants have to "keep their Instagram feeds clear" past 11:59 p.m. EST on March 8.

Three winners and their travel companions will receive an "All You Can Jet Pass" giving them unlimited air travel, pending flight availability, for a year on JetBlue flights.

Travelers should pay attention to dates, however: Pass holders can only fly for free beginning April 1 through March 31, 2020.

A complete breakdown of the rules is available here.

This article originally appeared on USA TODAY: JetBlue asks flyers to wipe their Instagram accounts for chance to win unlimited flights