John Lewis launches affordable own brand
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John Lewis & Partners is our go-to shopping destination for fashion, footwear, home appliances, tech gadgets and much much more.
The longstanding retailer already has its own fashion label, Kiin, but it has now launched a brand new affordable home, tech and baby collection, called ANYDAY.
The latest collection features over 2,400 high quality, yet affordable, products to accommodate shoppers' everyday needs - hence the name.
The range aims to cater for the key moments in people's lives, such as furnishing a first home, hosting guests, preparing a nursery and baby essentials.
John Lewis has stated ANYDAY is its most affordable collection to date, with prices on average 20% less than other products stocked.
Speaking about the latest launch, Pippa Wicks, executive director at John Lewis, said: "This range has been specifically designed around how our customers live today. Whatever they need, we will have a product which suits their budget, from space-saving products, cost-effective childrenswear and affordable technology to portable pieces renters can take with them when they move."
Whether you are looking for something for the bedroom, lounge, dining room, kitchen, home office, nursery or for your garden, ANYDAY has something for everyone.
15 of our favourite ANYDAY by John Lewis buys
Handheld and Foldable Desk Fan | £12
Light Cotton Hand Towel | £2
Quilted Microfibre Standard Pillow Protectors | £5
Plain Seat Pad | £6
Hinton Office Chair | £129
Pedal Bin, 30L | £36
Baby Stars Long Sleeve GOTS Organic Cotton Sleepsuit | £13-£14
Drink Stackable Highball Glass | £2.50
Wilton Child Compliant Bed Frame | £175
Terrazzo Bulbholder Table Lamp | £18
9 Section Organiser | £10
Drink Cocktail Coupe Glasses | £18
JLK093 1.7L Kettle | £25
Brandon Floor Lamp | £30
Dine Round Rim Dinnerware Set | £52
Watch: John Lewis to permanently shut eight more stores