JoJo Siwa's new merch is the most extra thing to happen to Prime Day

Perhaps you moseyed onto Amazon this week to take advantage of Prime Day sales, only to be greeted by the impish beam of a bedazzled, bow-capped blonde with a staunch side ponytail and the wardrobe of Lisa Frank's long-lost niece. Unless you're prepubescent, you were probably wondering: Who? And more importantly, why?

Well, we'd like to introduce you to your patron saint of Prime Day: JoJo Siwa.

The aggressively peppy Dance Moms-turned-YouTube personality with no inside voice, 16, is the star of a new line of Nickelodeon products available exclusively to Prime members during Amazon's 48-hour sale spectacular.

Now through the end of the event, you can shop limited-time markdowns on two dozen Siwa-branded products that can only be described as "chaotic good" — like pastel sweatshirts bearing her emoji likeness.

Image: Amazon

Or this matching bed set. 

Image: Amazon

Orrr these comically large bows inspired by the ones Siwa wears daily. (Fun fact: These are banned from certain classrooms in the UK!)

Image: AMazon

Or the collection's pièce de résistance: this neon rainbow scooter wearing its own sparkly bow.

Image: Amazon

Siwa isn't the only celebrity who collaborated with the retail giant for a special Prime Day launch; among other star-studded sales, Prime members can also score deals on merch bundles from capitalist icon Taylor Swift; buy Marky Mark-approved protein powder; and pre-order Lady Gaga's new makeup line. But if there's anyone Out Here doing The Most, it's Siwa.

We'd expect nothing less from the only person who can match Jimmy Fallon's energy.

Shop JoJo Siwa's exclusive Amazon Prime Day sale
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