Jordan and Dior’s Buzzy New Collab Gives a Luxe Twist to an Iconic Sneaker
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Images of Dior and Jordan Brand’s buzzy collaboration debuted today. The reworking of the Air Jordan 1 model is crafted with premium calf leather and features the luxury label’s iconic Dior Gray.
The fashion house remixes the iconic Jumpman Wings logo with “Air Dior” instead of the traditional “Air Jordan” branding. The Swoosh branding has also been updated to feature Dior’s Oblique jacquard print, which is also printed on the insoles. The collaboration coincides with the 35th anniversary of the Air Jordan 1 silhouette.
“I love mixing together different worlds, different ideas, and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields,” said Dior men’s artistic director Kim Jones. “To bring them together in this special collaboration is to propose something exciting and truly new.”
The upcoming Dior x Air Jordan 1 will be released globally on Nike.com and at select Jordan Brand and Dior stores in April 2020 with a rumored $2,000 price tag.
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