Kanye West's application to trademark 'Sunday Service' was denied

Olivia Singh
kanye west may 2019

Gilbert Carrasquillo/GC Images


  • Kanye West's application to get the phrase "Sunday Service" trademarked was denied by the US Patent and Trademark Office due to a "likelihood of confusion."
  • According to documents obtained by Insider, Jeff Jonas, known as DJ Escape, got "Sunday Service" trademarked in 2014.
  • West submitted an application in July for a line of "Sunday Service" merchandise that included dresses, footwear, headwear, jackets, shirts, socks, and other apparel.
  • The rapper previously sold his religious-themed merch at Coachella in April.
  • Visit Insider's homepage for more stories.

Kanye West's application to get "Sunday Service" trademarked was rejected because someone else already got the phrase registered five years ago.

The 42-year-old rapper submitted an application in July for a line of "Sunday Service" merchandise that included dresses, footwear, headwear, jackets, shirts, socks, and other apparel. In documents viewed by Insider, West's application was denied by the US Patent and Trademark Office due to a "likelihood of confusion."

"Sunday Service" was trademarked in 2014 by an individual named Jeff Jonas, also known as DJ Escape, and first used in commerce in September of that year.

Jonas' registered application listed the use of "Sunday Service" for "arranging, organizing, conducting, and hosting social entertainment events; entertainment in the nature of live music in a club or concert, disc jockey performances, musical and artistic performances, music tours, dance parties and night clubs; organizing and arranging exhibitions for entertainment purposes."

Moreover, "Sunday Service" has been previously used for musical events led by DJ Escape.

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West began selling his own "Sunday Service" merchandise while performing at Coachella in April 2019. West, who held his event on Easter Sunday, sold products with phrases like "holy spirit," "trust god," and "Jesus walks" written on the. The socks were priced at $50 while the sweatshirts sold for more than $100.

The documents also stated West and Jonas both used "Sunday Service" in relation to music, which further added to the confusion and the denial of the rapper's application.

Throughout 2019, West has been holding church services across the US. Aside from Coachella, the events have been held in Wyoming, Detroit, and New York. Most recently, another service was held in Kingston, Jamaica. "Sunday Service" has also been attended by celebrities like the Kardashians and Jenners, Brad Pitt, Katy Perry, and Orlando Bloom.

Even though West's application was denied, he can respond within six months and submit evidence and arguments to support the trademark request. If no action is taken, the application will be abandoned.

A representative for Kanye West didn't immediately respond to Insider's request for comment.

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