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Karlie Kloss has landed a new job as a brand ambassador and creative consultant for the fashion retailer Express.
The supermodel has teamed up with the chain to front its new #ExpressLife campaign, featuring a series of sports figures, actors and entrepreneurs inspiring others to pursue their goals. Kloss will also collaborate on an exclusive fashion line with the label, set to debut next spring.
The campaign will kick off in August 2016 with the fall denim collection, comprising a print, online and TV campaign photographed and directed by Inez and Vinoodh and including interview-like webisodes in which the star shares her thoughts on work, love, fashion, friends and her life. She will be accompanied by British actor and philanthropist Douglas Booth, who will campaign for the menswear side, talking about life, art and giving back.
Only one piece from the upcoming collection has been revealed for the moment -- a white t-shirt emblazoned with the slogan ‘Like A Kloss'. Created with Kloss's coding initiative for girls ‘Kode With Klossy', a portion of proceeds from the shirt's sales will be contributed to the cause by Express. The shirt launches in-store on August 1.
Express CEO and President David Kornberg called Kloss "an influential trailblazer" and said she would allow the brand's customers to express "dynamic, individual styles." For her part, Kloss said: "I grew up wearing and shopping at Express in St. Louis, and have always loved the brand for its everyday, versatile looks that work for so many aspects of my life, whether I'm at work, school or out with friends."
Using major models in its campaigns is becoming something of a habit for Express, which netted Suki Waterhouse and Magdalena Frackowiak to front its debut high-end line ‘Edit Express' back in December 2015.