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Winter clothing brand Canada Goose has announced that American actress and model Kate Upton will once again be the face of the spring 2020 collection for Polar Bears International (PBI), a ready-to-wear line that offers consumers an opportunity to contribute to the preservation of polar bears in the wild.
In November we learned that Kate Upton was cutting ribbons as a Polar Bears International (PBI) ambassador and spokesperson, now there is news that she is representing the spring 2020 clothing collection for the non-profit conservation organization.
Partners for more than a decade, Canada Goose and PBI have launched a new collection of designer technical wear in distinctive PBI blue, a color that is evocative of the sea ice that is vital to the survival of polar bears. The outdoor clothing brand has committed to donating 50 dollars for every jacket purchased, which will go towards more research on the bears.
Already available, the new collection comprises rainwear, windbreakers and down jackets for men and women and notably includes the hooded Abbott jacket, the Freestyle jacket and the lightweight Seaboard.
Polar Bears International sponsors research, education and action programs that address issues that are endangering populations of polar bears in Canada and elsewhere.