Katy Perry takes to Twitter to launch new fragrance 'Mad Potion'

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Katy Perry has announced the official launch of her latest fragrance "Mad Potion" on Twitter.

The pop star has re-tweeted a message from her pop-up store's account @katyperrypopup to her 72.9 million followers, announcing that the perfume can now be bought online by US customers. The $29.99 scent can even be purchased directly from the social media site, using the Twitter Buy Now card. And for those elsewhere in the world, purchasing details are set to be released soon, and according to Women's Wear Daily the fragrance will also eventually make its way into stores.

The fragrance contains notes of vanilla orchid, peony and apple musk. It has a musky heart comprising a mixture of Bourbon vanilla, jasmine petals and delicate, soft musk, and base notes including vanilla, amber and musk.

It is the latest commercial venture for the global superstar, whose popular scents include Purr, Royal Revolution and Killer Queen.

The singer also recently confirmed her status as fashion icon with the announcement of two hot new clothing campaigns. Earlier this month she was revealed as the star of the H&M 2015 holiday campaign and is set to feature in a global TV and print ad series which the brand promises will be "full of joy and togetherness for the holidays."

She also caused a stir by starring in the Autumn/Winter 2015 campaign for the luxury Italian fashion house Moschino. Photos posted by the singer from her Brooklyn shoot show her rocking a grungy, punked-up style to showcase the collection's bold new pieces, with one memorable image showing her posing nude, covering up using a black fur coat adorned with the house's signature vibrant motifs.

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