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— Kyle Bonagura (@BonaguraESPN) September 23, 2021
Ever since the NCAA allowed student-athletes to profit off their name, image and likeness, Oregon Ducks defensive end Kayvon Thibodeaux has been busy creatively finding ways to market himself, while earning a little cash before he departs for the even greener pastures of the NFL next year.
His latest endeavor is $JDream, a new cryptocurrency launched by Thibodeaux on Thursday and available for trading exclusively at Rally – a platform for creators who want to build their own digital economies.
“I feel like crypto is such a new space and having an athlete involve in it kind of changes the dynamic of how athletes are viewed,” Thibodeaux told ESPN. “I started looking at crypto in high school and seeing the future in crypto and how far it can go, this was the next step in starting my future.”
Thibodeaux named his coin, which is expected to begin selling at less than one dollar per share, after the JDream Foundation, which he formed in order to provide assistance and opportunities for disadvantaged youths. Twenty percent of the initial release of $JDream will go to this foundation.
The plan is for roughly 100k to hit circulation for the initial launch, and upwards of 21 million coins to hit circulation in total – with release schedules to be dictated by product demand.
For those interested in purchasing $JDream, they will be entered into a shared online community via Discord, and will have access to exclusive merchandise.
“We’re thrilled to see young athletes exploring the ways in which crypto can facilitate deeper connections with fans,” Rally’s VP of Partnerships Nick Millman said in a statement. “Innovators like Kayvon are reinventing how athletes and fans interact.”
Thibodeaux’s latest endeavor comes on the heels of a NFT deal with Nike founder Phil Knight, as well as deals with United Airlines, PlantFuel, and Starface.