If you like your breakfast sweet, colorful, and with a touch of glitter, Kellogg’s has a new cereal for you. In celebration of Pride Month, the company is launching a berry-flavored cereal with GLAAD to support the organization’s efforts to accelerate acceptance for the LGBTQ+ community.
Hitting shelves in mid-May ahead of Pride Month in June, the cereal—called Together with Pride—is made of rainbow, heart-shaped pieces. It tastes like berries and is appropriately covered in edible glitter. It almost looks like Fruit Loops but with a fun twist. It comes in a purple box featuring other Kellogg’s cereal characters, like Tony the Tiger and Rice Krispies’s Snap, Crackle, and Pop, gathered around a bowl of the new cereal.
This isn't the first time Kellogg's and GLAAD have teamed up to release a cereal. The companies dropped one in 2019 called All Together, which featured similar packaging to the new one. It was made of six mini cereal boxes packaged inside one larger box.
You’ll be able to find the new cereal at select major retailers for a limited time. The 7.8-ounce boxes have a suggested retail price of about $4. For every box purchased, Kellogg’s is donating $3 to GLAAD. But to ensure that happens, you need to upload your receipt to KelloggsFamilyRewards.com. Don’t forget to do it once you get ahold of a box or two to make your support really count!
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