Kellogg’s Released “Leaf Jerky” A.k.a Vegan Beef Jerky And I Have Several Questions
Beef jerky, the snack of both dads and jocks, may typically be a carnivore's dream, but one product has recently given it a seriously trendy and kind of head-scratching plant-based makeover. A new vegan snack called Leaf Jerky has recently been making the rounds and it may make you rethink your typical road-trip snack.
The product was created by Amy Shouldice who pitched the idea to Kellogg's, according to the brand's site. The idea of a vegan jerky may be off-putting to some (jerky is, like, *the* meat-lovers snack!), but Amy said she wanted to create a portable, vegan snack that even her husband who loves meat would enjoy. The brand's site currently advertises just one flavor, Cracked Pepper And Herb, but its social media accounts also show a Korean BBQ flavor as well.
The no compromises plant-based jerky.
A post shared by Leaf Jerky (@eatleafjerky) on Sep 4, 2019 at 8:40am PDT
If you're health and/or environmentally conscious, you'll probably love this product. It's plant-based, vegan, and sustainably farmed with 11 grams of protein with only 80 calories. It's also made of recyclable packaging. My biggest concern was also addressed because despite its name, the stuff is not actually made of leaves (phew!); it's mostly made up of soy, according to its ingredients list.
The jerky is only largely available at trade shows for now, but will be launching in test markets later this year and will become more widely available in 2020, according to VegNews. So far, it doesn't appear that too many people have been able to try it but the hype online has been real. And at least one person has pointed out with the launch of Incogmeato, Kelloggs' plant-based burger, whoever is doing the naming over at Kellogg's is a true pun-master.
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