Kendall Jenner faces backlash, accusations of cultural appropriation over tequila brand

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Kendall Jenner announced her latest business venture on Tuesday with a post on Instagram explaining her years-long process of creating “the best tasting tequila.” But after she released the first images of the product, named 818 after the area code of her hometown of Calabasas, Calif., people across the internet began to criticize the 25-year-old, calling it “gentrification.”