Kenneth Cole announces the launch of The Mental Health Coalition

Designer Kenneth Cole at the amfAR Gala Los Angeles honoring Julia Roberts on October 13, 2017 in Beverly Hills, California

Fashion designer Kenneth Cole wants to change the way society talks about mental health.

Cole -- who is a longtime board member and former chairman of amfAR, The Foundation for AIDS Research, and current Goodwill Ambassador for UNAIDS -- has announced the launch of ‘The Mental Health Coalition.'

The coalition unites nonprofits, businesses, brands, celebrities and influencers, with the aim of destigmatizing mental health conditions and rebranding the terms used to discuss mental health. The organization said it will "introduce a new non-stigmatized vocabulary (both spoken and visual) that we hope will create a cultural shift that allows people to feel empowered and better able to navigate their world while embracing their mental health conditions."

Founding partners come from organizations including The American Foundation for Suicide Prevention, Bring Change to Mind, Child Mind Institute, Crisis Text Line, JED Foundation, Mental Health America, National Alliance on Mental Illness (NAMI) and The Trevor Project.

"I'm overwhelmed by the inspiring group of individuals and organizations who have agreed to join us in this critical effort to tackle an unprecedented crisis in an unprecedented way," said Cole in a statement. "There is a role for everyone to play. We look forward to welcoming all like-minded organizations to join this collaborative effort at mentalhealthcoalition.org."

"At Crisis Text Line we see data that shows the massive growth of pain in America," said Nancy Lublin, CEO and Founder of Crisis Text Line. "We're pumped Kenneth and this coalition are coming together to crush it."

The coalition is working on a digital platform and resource hub that will formally launch in May of 2020, which marks Mental Health Awareness Month. For more information, see thementalhealthcoalition.org