Kia America, which has donated over $14 million to various causes since 2019 through its Accelerate the Good charitable initiative, has pledged to donate a minimum of $1,000,000 to St. Jude Children’s Research Hospital.
The car manufacturer announced that it would be donating $8 for every new Kia vehicle purchased or leased in the U.S. between Nov. 11 and Dec. 31 to the world-renowned pediatric treatment facility as part of the initiative’s year-end event.
St. Jude, which specializes in cancer research, does not charge its patients for care. Children treated at the hospital — an estimated 7,800 per year — are enrolled in a clinical research study that aims to find better cancer treatments.
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Kia previously donated to the hospital after the company sold its 10 millionth vehicle in the U.S., and again when it announced a new assembly plant in the state of Georgia.
The year-end donation is reportedly meant to incentivize charitable consumers.
“Coming off record third-quarter sales, we anticipate a strong finish to the year and look forward to Kia making a sizeable and impactful donation to St. Jude Children’s Research Hospital to help them continue their important, and literally life-saving work," Kia America COO and EVP Steven Center said in a statement.
By setting a minimum donation of $1,000,000, Kia has promised a sizable fund for the hospital even if the company’s sales for the last seven weeks of the year do not make a significant jump from October’s 58,276 units sold.
The initiative is accompanied by a national ad campaign that features St. Jude patients going on a virtual holiday “joyride” through a sea of lights while inside a brand-new Kia vehicle.
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